AGRICULTURE STUDY
A total of 280 member fairs responded to this 1998 study, which focuses on competitive entry numbers, personnel, premiums,entries, exhibitors, competitions,sales, and educational programs offered by fairs.

CREATIVE EVENT DEVELOPMENT
A Guide to Strategic Success in the World of Special Events
By Betsy Spalding(400 + Pages)

What is your plan to develop your fair or festival?Where do you find workable, new ideas?Where are new sponsors and how can they join your team?Creative Event Development is your tool for new ideas, sponsor strategies and helpful hints in event planning and implementation. This workbook helps you redefine your festival as an event which meets specific goals, then walks you through helpful ideas and examples.It includes ready-to-use forms to lead you to measurable progress.

FACILITY STUDY

This 284-page study, conducted in 1997, gives an analysis of facilities available for off-season use at 258 fairs, including data on facility size, use, amenities, and fee structures.Data for Internet and e-mail locations, ADA compliance, security features, special geographic attractions, and transportation access are just a few of the many areas included in this study.

1994 IAFE FAIR VISITOR SURVEY(DEMOGRAPHIC PROFILE)

Over 10,280 fair visitors interviewed from 46 different fairs. Some of the most complete and up-to-date information on the demographics of the fair visitor. Survey results are separated by United States, Canada, region and size off air.

HOW TO PRODUCE AN ARTS & CRAFTS FESTIVAL

Cari DeWall-Obst, Former Executive Director, Uptown Art Fair (176 Pages)

Step-by step festival planning-Over 35 festival worksheets and samples-How to find artists and craftsperson-Marketing ideas to attract crowds-Selling your sponsors with tailor-made proposals-Increasing festival revenue-Plus a section on "How To Take Your Festival A Step Higher."

MARKETING STUDY

The response of 273 U.S. and Canadian fairs to the 1993 Marketing Survey has been compiled into this valuable resource report. Is your advertising budget comparable to that of other fairs your size?Which forms of media are most successful? These and many other questions can be easily researched with this 60-page handbook.

1998 FAIR MANAGEMENT REFERENCE

The fair management reference has been completely revised and updated, and it features a new format.Compiled and edited by Mike Heffron, retired manager of the Minnesota State Fair, the publication contains 13 chapters covering all facets of fair management.

COMPETITIVE EXHIBITS HANDBOOK

Over 250 copies of the Competitive Exhibits Handbook have been distributed since its introduction at the 1993 IAFE Annual Convention.Provide your exhibits superintendents with this 3-ring binder, packed with ideas and photos.

CONTRACTS & REGULATIONS FOR COMMERCIAL EXHIBITS & CONCESSIONS/ GUIDELINES FOR COMPETETIVE EXHIBITS

The 2000 Commercial Exhibits & Concessions/Competitive Exhibits Seminar resulted in the collection of contracts and regulations regarding commercial exhibits and concessions along with guidelines for competitive exhibits from 22 fairs.

SPONSORSHIP PROPOSALS HANDBOOK

The 1999 IAFE Marketing Seminar led to this compilation of actual sponsorship presentations IAFE member fairs have made to their prospective sponsors.Also includes advertising campaigns and newsletters.Over 250 pages and sure to be of help as you plan your next presentation or marketing plan.

COMPETITIVE EXHIBITS CONTEST VIDEO

Eleven fairs’entries in the 1998 IAFE Competitive Exhibits Contest are featured on this narrated ½ inch VHS video.Their original ideas will be inspiring as you’re preparing to display the competitive entries at your next fair.

COMMUNICATIONS AWARDS CONTEST- TELEVISON & RADIO

All the television and radio entries from the 1999 IAFE Communications Awards Contest are included on these two special tapes.Either or both will inspire you to develop a more effective advertising campaign for your next event.

INDUSTRY PROMOTION VIDEO

This informative 8-minute video promoting the fair industry is available for members to use in a variety of ways. It could be part of a sponsorship presentation, or it couold be shown at a board meeting or at a public presentation promoting your fair to community leaders.

RISK MANAGEMENT VIDEO

Sponsored in part by Haas & Wilkerson Insurance, this video dealing with liability offers a 3-pronged approach of prevention, intervention, and defense.This 8-minute, VHS format video will give you new insights into an area that demands our attention.

CUSTOMER SERVICE VIDEO

Titled "Fair Treatment," this 10-minute customer service video deals with 3 important aspects: hospitality, value, and fun.It makes an excellent addition to employees and/or volunteer training or motivational meetings

IAFE ANNUAL CONVENTION

1993 103rd Annual IAFE Convention

‘93-01 Convention - Powerful Communications-Positioning for High Visibility

1997 107th Annual IAFE Convention - December 1-4,1997

‘97-01 Convention - Amphitheaters, Arenas, Casinos and Festivals Are they Beneficial to the Fair Operation?

‘97-02 Convention - Show Us The Money-- How to Get Funds for your Fair

‘97-03 Convention - A Blueprint For Success--Ideas on Building and Grounds Maintenance and Landscaping

‘97-04 Convention - Vision, Passion, and Pluck--Keep your Motivation and Achievements on Track

‘97-05 Convention - Obtaining and Keeping Sponsors

1998 108th Annual IAFE Convention - November 30-December 3, 1998

’98-01 Convention - Life’s Too Short to Drive With the Top Up-Part 1

‘98-02 Convention - Life’s Too Short to Drive with the Top Up-Part 2

‘98-03 Convention - Sponsorships-Trends, New Sources: How to Sell and Retain

‘98-04 Convention--Reaching the Heartland

‘98-05 Convention--Special Symposium: Leading with Vision Tape 2

‘98-06 Convention--Special Symposium: Leading with Vision Tape 3

109th Annual IAFE Convention--November 28-December 1, 1999

‘99-01 Convention--Making the Correct Fit

‘99-02 Convention--People Spell Success

‘99-03 Convention--Customer Of the New Millennium

‘99-04 Convention--The Real World of Fair Operations

‘99-05 Convention--You Can’t Heat an Oven with a Snowball

‘99-06 Convention--How to Escape the Dinosaur Trap INTERNATIONAL FESTIVALS AND EVENTS ASSOCIATION CONVENTION

IFA 1992 CONVENTION, Rotterdam Holland--Why We Sponsor What We Do, by Diederik Van Den Bieggelaar, Heineken Brewing Co

1995 Convention--Big Events in Small Towns and Small Markets by Rand Thomas, Sequim Irrigation Festival and Rochelle McHugh, Sequim Irrigation Festival

1995 Convention--Capturing Audiences Through Creativity Skye Griffith, CFE, Skyline Productions

1995 Convention--Corporate Sponsorship: In-Depth-Proposal to Follow-Up by Margaret Mastrototaro-Hubbard, Nations Bank, Fla.

1995 Convention--Creative Linkages: Sponsors, Volunteers, Agencies & Events by Kevin O’ Keefe, Indy Festivals, Inc.

1995 Convention--Crisis Management and Media Relations by K Thweatt, CFE, Stone Mountain Park

Gil Langley, Langley Group ‘95-A06 Convention--Making & Saving Money For Your Event by Carolyn Crayton, CFE, Macon Cherry Blossom Festival

‘95-A07 Convention--Managing Tradition and Change by Kate Hastings, Seattle Seafair

‘95-A08 Convention--Measuring Sponsorship Impact by Mike Berry, CFE, Kentucky Derby Festival

‘95-A09 Convention--Successful Marketing: Reaching Multiple Tourism Markets by Gil Langley, Langley Group

‘95-A10 Convention--The Basics of Successful Sponsorship by Ira Rosen, Entertainment on Location

‘95-A11 Convention--Twenty Most Common Insurance Claims and How to Avoid Them by Mike Rea, CFE, Haas & Wilkerson Insurance, Dale Johnson, K&K Insurance and Charles Landrum, Allied Specialty Insurance

‘95-A12 Convention--Tying Sponsorship to Product Purchase-How to Walk on Water by Steve Schmader, CFE, Boise River Festival

‘95-A13 Convention--Understanding and Creating Sponsorship Cross-Promotions by Ira Rosen, Entertainment on Location and Dennis Boese, CFE, Miller Brewing Company

‘95-A14 Convention--What a Great Idea by Chic Thompson, Creative Management Group

‘98-A01 Convention--Creative Hooks:Mastering Creative Marketing by Cindi Zuby, CFE, Star City Holiday Festival, Lincoln, NE

‘98-A02 Convention--Marketing Your Event by Michael Porto, M.A.P. Marketing Group, Aurora, CO

‘98-A03 Convention--Sponsorship Development by Jay Downie, CFE, Downie Productions, Cincinnati, OH

‘98-A04 Convention

‘98-A05 Convention--The Millennium: How You Can Get Involved by Zeren Earls, First Night International, MA

‘98-A06 Convention--Working Effectively with the Media by Jill Lloyd, Jill Lloyd and Associates, Santa Ana, CA

‘99-A01 Convention--Creative Parade Specialty Units by Mark Thornton, Expo Design,Indianapolis, Ind.

‘99-A02 Convention--Risky Business-Balance Remodeling your Event with Financial Stability by Dick Clark, Portland Rose Festival

The Carnaval Experience by Dr. Annie Sidro, Carnaval Sans Frontieres, Nice, France